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Apples, apples everywhere

We read the article Apples, apples everywhere in The Economist.

Reading comprehension questions:
  1. Why do the Poles make apple cider and perry?
  2. How do you upscale apple juice?
  3. What do apple cider and Bailey's Irish Cream have in common?
  4. What word most closely means 'brings to mind'?
    What word most closely means 'invent'?
  5. What word most closely means 'plan'?
  6. What word most closely means 'swallow'? 
  7. What word most closely means 'compete'? 
  8. What word most closely means 'drunk'?
  9. What word most closely means 'increase'? 
  10. What word most closely means 'extra'? 
New vocabulary:

be plastered
cider
concoct
conjure up
dust down
gulp
homebrew
mask
mop up
orchard
palate
perry
plot
reek
rival
surge
surplus
tipple
upmarket

Summarize the article using the new vocabulary.